Rad by Rad Hourani S/S 2012

Over the past few seasons, Rad Hourani’s aesthetic has become familiar to fans of minimalist edginess. If you’re looking for an outfit that is tough, androgynous and a slightly subversive, Rad is your go-to-guy. His ready to wear line Rad by Rad may have expanded his reach into a lower price point, but the mood is still the same. Spring adds an unexpected infusion of color via an exploration of blue, from sky to navy the hue flows throughout pieces. Added color aside, don’t expect to see head to toe pastels crop up on Rad’s runway anytime soon. This is a designer who knows his look and sticks to it and his commitment to consistency is what keeps fans coming back for more.

Rad Hourani
Spring/Summer 2012

Photos: Stephan Moskovic
Text: Janelle Okwodu

Casting: Wayne Sterling
Style Counsultant: Patti Wilson
Stylist: William Graper
Makeup: Luc Bouchard
Hair: Ramona Eschbach